Have you seen the newest trending ad?

This latest Maja Salvador hair commercial is making its rounds online as netizens can’t get enough of how simple and funny it is. In “dogshow humor,” Maja is seen confidently combing her hand through her long and shiny hair, talking about Keratin Plus, the brand she’s now endorsing. Known for repeating herself in gay tonality and lingo, it’s apparent that Maja is the ultimate peg of this commercial before they even filmed it.

From her interviews and vlogs, Maja is known to repeat herself whenever she deems fit, but it’s usually when words are grandiose in nature, and it’s caught on in day-to-day Filipino conversations. We tend to repeat words in a high tone when we suddenly say something in English, in light-hearted humor.

In the now-viral ad, Maja repeats herself with happy exaggerated facial expressions, and even though it’s just 15 seconds, it definitely sticks. Some netizens already made memes, saying it's the official meme for 2024. It’s even a hot topic on Reddit, a social news website and forum where content is socially curated and promoted by site members through voting.

Here are some comments from netizens on ChikaPH Reddit, a community group that focuses on Philippine entertainment.