The importance of influencer marketing amidst the pandemic and economic crisis

Image credit: Jing Daily

The importance of influencer marketing amidst the pandemic and economic crisis It’s really hard to do business nowadays, amidst the pandemic and the current economic downturn. The threat of the virus is still there, lurking in places and in people yet we have to reopen the economy for the people and the whole nation to recover from losses. 

A lot of businesses are really thriving to start all over again because of the health and safety protocols they have to secure and comply with. Even large corporations from all over the world are now facing financial losses which pushed a lot of businesses to lay off employees or file bankruptcy amidst the virus. 

Nowadays, there is really a big challenge in the businesses’ marketing, advertisements, and promotions. Apart from budget cuts, businesses and entrepreneurs are challenged to adapt to the new normal which limits their potential. 

The spread of the coronavirus continuously challenges entrepreneurs and brands to meet new needs, and because of that an increase in the necessity for influencer marketing is seen. 

 Image credit: Single Grain

Amidst this pandemic, marketers trust in collaborating with influencers to help create online buzz about their brand. They trust how every blogger, content creators and influencers, can strengthen the brand's reputation, improve audience engagement, and increase conversions.

Marketing scene before the pandemic

Before the pandemic, every business, big or small, has invaded the online world creating an insurmountable amount of noise, which made it difficult for other brands, especially small businesses and start-ups to get attention on the internet largely. Due to a very tight competition online, only a few names get it to the top of every scene.

Brands that indulge in self-promotion also turned off a lot of consumers which made them to be extremely skeptical about the brand. This lead to the rise of demand for innovative digital marketing strategies and the quest for an alternate approach has compelled brands to appreciate the power of influencers. Since then, influencer marketing started to be a favorite among digital marketers and business owners and a significant amount of time and resources were invested by brands into executing successful influencer marketing campaigns.

Image seen at: Prasad Dhamnaskar 

Importance of Influencer marketing amidst the pandemic

Because of the importance and popularity of influencer marketing, influencers deserve the attention they are getting nowadays in terms of promoting the brand and increasing their revenue.

Social media influencers, which attract a large number of loyal and dedicated social media followers are perceived as experts in their niches and their recommendations are often highly regarded by their followers. They share a strong rapport with their fans and that's what distinguishes them from traditional celebrities. They also harness the accessibility of social media to establish personal connections with and gain the trust of their followers which enables them to build a community and groups helping each other, sharing what they have to one another.

Influencers are real-life consumers. They have an in-depth knowledge about certain subjects which gives them certain leverage and empowers them to motivate their followers to take desired actions.

In a recent study, the term “influencer marketing” was found out to have been searched 61,000 times in Google. The same study also revealed that influencer marketing was considered effective by 92% of the respondents and 86% of the respondents were also willing to dedicate a specific budget for their influencer marketing campaigns.

It is very clear that influencer marketing is gaining acceptance and popularity among business owners and marketers, especially nowadays when producers and sellers go online to do business and consumers are engaged in their mobile devices most of the time, at the comfort of their own home.

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