Nike Basketball
has partnered with Aston Martin to introduce the Nike Kobe Bryant (Aston
Martin Edition) footwear pack. It started with a Webfilm with Kobe
Bryant
jumping over an Aston Martin DB9, and was fueled by consumer demand
that resulted in this high magnitude collaboration between Nike
Basketball
and the luxury sports car manufacturer.
Now, Nike and
Aston Martin commemorate the Kobe-Aston DB9 Webfilm by co-launching
two of the most advanced Nike Basketball products of all time; the
Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe
V (Aston Martin Edition). Inspired by the elegant Aston Martin DB9,
and a combination of the Aston Martin Collection including the One-77
supercar, this unique collection incorporates iconic design, modern
technology, craftsmanship, genuine materials, and attention to detail,
further advancing Nike innovation.
The Zoom Kobe
V Aston Martin uses a one piece seamless booty inside a productive and
supportive SkinWire shell which is generation 2 of Flywire that utilizes
a new welding technique that minimizes material and eliminates seams
and weight from the upper while increasing durability and flexibility.
The Nike Hyperdunk Aston Martin DB9 edition integrates high
quality metallic silver leather inspired from the coat of the DB9. The
plush interior was matched the premium Italian leather seats. The logo
on the tongue was inspired by the Aston Martin wings which are
handcrafted
and jeweled.
Nike Hyperdunk Aston Martin DB9
Only 70 packs
will be made available in the Philippines on June 2, 2010 at the Nike
Park The Fort. The two-shoe pack retails for P14,995. The Kobe-Aston
Martin Collection will come in a stackable two-shoe premium case taking
inspirations from not only the Aston Martin vehicles, but the parking
garage that Kobe actually jumped at the Los Angeles Athletic Club.
Thirty consumers
have a chance to ensure a reserved slot to purchase the limited edition
Kobe Bryant Aston Martin Pack Edition Footwear. To get a chance to be
among the lucky thirty, simply register www.nike.com.ph/kobeaston where you will receive clues to assuring
your slot. Successful participants will be contacted via mobile.
Selling will begin
exactly at 7:30PM at Nike Park The Fort. Those who did not get a chance
to reserve a slot in the line, a first-come-first-serve basis will
be administered for purchase.
As the perfect
accompaniment for the two-shoe pack, the limited edition BB10 Kobe Aston
Martin Jacket which commemorates the Nike Aston Martin edition shoes
will also launch this June 2010 at P17,995, sporting premium leather and
materials
with special attention to the quality of stitching and construction.
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