Electrolux’s Midsummer Festival celebrates summer with new innovations

Electrolux Philippines welcomes summer and two new additions to its cooling line as it hosted its first ever Midsummer Festival at the Edsa Shangrila Hotel on March 25, 2010.

A nod to the company’s Swedish heritage, Midsummer is a celebration of the beginning of summer after a long winter. Houses are decorated with flower garlands and wreaths; friends and families gather together and enjoy traditional songs and dance around a Midsommarstang or maypole.

  
Guests were treated to a delicious Swedish smorgasbord, traditional Maypole dances and other fun Midsummer rituals to give them a taste of one of Sweden’s most important holidays.

The festival was also an opportunity to refresh guests, like me, on another renowned aspect of Swedish culture – their design tradition, which households all over the world have also been able to experience through the many innovative products Electrolux has produced over its 90-year history. I never knew that Electrolux has been in existence for that long. This certainly includes Electrolux’s two latest additions in food storage and air conditioning – the new Electrolux refrigerator and split-type air conditioner. 

The arrival of summer was certainly a welcome time to celebrate these fresh arrivals to Electrolux’s cooling line, which boasts of unique features designed to help make summer, cooler and more enjoyable.

The new Electrolux refrigerator offers market freshness for food even in the heat of the summer, perfect for Filipinos who love a great meal. 

With features like the Active Deo Fresh system that absorbs stray odors, a Multi-Air Flow Cooling System that maintains a constant temperature inside the refrigerator and humidity control that helps keep vegetables from wilting, the Electrolux refrigerator helps make meals more delicious by ensuring that food retains their original flavors and freshness longer.

Guests were able to test this firsthand as they were given strawberries (traditional Midsummer fare), kept fresh inside the new Electrolux refrigerator.

Meanwhile, the new split-type air conditioner from Electrolux goes beyond cooling by addressing the need for purer, cleaner air in an increasingly polluted, urban environment. 

It includes a number of air purification technologies like the Bio HEPA (High Efficiency Particulate Air) filter removes over 95% of bacteria and 99% of dust particles, the Active Plasma Filtration system which reduces the incidence of allergies, asthma and even the common cold by guarding against 99% of airborne allergens; 95% of harmful bacteria and 85% of viruses, and even Vitamin C technology, which helps soften skin, reduce stress, inhibit bacteria and combat free radicals which cause cell damage.

It also has an energy efficiency level as high as 11.6, making it amongst the most energy efficient in its class and a healthy buy for the environment as well.

Both products are perfect examples of Electrolux’s “Thinking of You” philosophy, which is all about putting the consumer’s needs and wants first in all aspects of its business, from product development and design all the way to logistics and services.

The Electrolux Group


Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year.

The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka White-Westinghouse and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion (USD 15.09 billion) and 51,000 employees.

No other appliance company has a wider scope of solutions, nor the experience to back them up, than Electrolux. Our long presence in people’s homes around the world means that no other appliance company has gained the same level of understanding of how people live their lives in and around the home.

We believe that the way to succeed is to never stop thinking about the requirements and desires of those who will use the product. It is this understanding of the users’ unmet needs and wants that is the basis for our relevant and exciting innovations and award-winning designs.

 
ELECTROLUX in the Philippines: Part of a Global Appliance Company


•    Electrolux Philippines Inc. was established in the Philippines in October 2001.
•    In May 2002, Electrolux Philippines Inc. launched its innovative products to the local market:  refrigerators, washing machines, cooking appliances and vacuum cleaners.
•    Electrolux products sold in the Philippine market are under the brands Electrolux, White-Westinghouse and Frigidaire.
•    These products are distributed in over 300 stores nationwide.


Related Links:   
(1)  Electrolux introduces innovative new split-type air conditioners
(2)  The new Electrolux Refrigerators keep your food fresh