Click: Web Advertising, Advergaming, and Other Online Marketing Strategies (an online diploma course)

Click: Web Advertising, Advergaming, and Other Online Marketing Strategies

May 14 – 28, 2010

  

To get a click or to get customer interaction is the goal of display ads found online. Online advertising is powerful because it is interactive, measurable, scalable and can be targeted to your niche. This course tackles the different aspects of web advertising using Online Advertising, Advergaming and other online marketing strategies. 

Course Objectives:
-   Provide basic framework and common language for online advertising
-   Provide various web advertising and case studies for learning
-   Identify the appropriate marketing model based on usage requirements
-   Be familiar with the metrics and guidelines of online advertising
-   Enable participants in integrating online advertising strategies in their respective brand campaigns 

Subject Matter Experts:

Arlene Amarante, Sales Director, Yahoo!

Resty Magno, Managing Director, AdMax Philippines

Leah Besa-Jimenez, General Manager, Proximity Philippines

Iggy Javellana, Head of Advergaming,Level Up! Inc 

Target Audience:

Entrepreneurs, product champions, brand activation team members, ad agency executives, media managers, marketing, and advertising professionals who need to sustainably engage their customers through effective marketing channels.

About the Click:

Click is a two-week online course that starts with a half-day session on May 14, 2010. You can opt to take the course purely online and watch the session through the online video of the class. Online, can take the course at your own pace over the two weeks to read the training materials, watch videos, interact through online forums and formulate your creative brief or plan needed to kick-off your online advertising campaign for your brand.

Click is part of the 11-course Digital Marketing Diploma Program of Ateneo Center for Continuing Education and the Internet & Mobile Marketing Association of the Philippines. 

Register by clicking on the link www.imadigitalmarketer.com!

Or call +632 840 17 42 or +632 927 00 96

Or email elearning@ateneo.edu

Registration Fee: (Introductory rate, regular fee is P15,500.00)

Php 5,500 inclusive of tax, online course access, and certificate of participation. 

To Learn More, CLICK on:

www.imadigitalmarketer.com

Follow http://twitter.com/AteneoDigital