For Men
Iconic
tennis shoe celebrates 10th anniversary
adidas proudly presents its brand new version of the legendary
Barricade. The Barricade 6.0 features unrivalled stability and
durability
characteristics and surprises with a new design and reduced weight.
Justine Henin, Andy Murray, Ana Ivanovic, and Jo-Wilfried Tsonga will
wear the Barricade 6.0 at the 35th edition BNP Paribas Open in Indian
Wells.
When the first
Barricade
was introduced ten years ago, it redefined the industry with
unprecedented
stability, durability, and comfort. The perfect hard-court shoe was
created! The Barricade 6.0 continues its rich tradition and makes this
shoe one of the world’s most elite tennis shoes for over a decade.
“We have sold over
3.5 million pairs since the first Barricade in 2000. So making one of
the most successful tennis shoes even better is not an easy challenge,
but we did it again! The Barricade 6.0 is even lighter without
compromising
on stability, comfort, and design. All tests and feedback by our players
have been excellent,” said Graham Williamson, adidas Vice President
Business Unit Court Sports.
For Men
The Barricade 6.0 is
an all-court tennis shoe featuring its unique “claws” technology
for perfect forefoot stability during extreme direction changes or
lateral
movements. Placed further in the forefoot area, the 3-Stripes match
with the position of the “claws” and thus create an upper with cleaner
lines and a more distinctive design. The shoe also features the Torsion®
system for optimal surface adaptation, adiPRENE®+ for
forefoot
cushioning, and adiWEAR® for better durability.
“The Barricade 6.0
is the most holistic Barricade I have ever designed. I was inspired
by futuristic industrial design and every line and detail follows a
clear, minimalist design philosophy. The Barricade “claws” stability
unit and the typical color block in the midfoot area best demonstrate
the interplay of functionality and design. I am also very happy that
we designed a women’s model with even softer and rounder lines for
a more feminine look,” commented Thomas Weege, Global Head of Footwear
Design, who designed all six Barricades.
For Women
The women’s model
of the Barricade 6.0 is specifically developed for the different needs
of female athletes. adidas adjusted the claw stability construction
for more forefoot flexibility and shaved off weight without compromising
on durability or stability. Whereas the men’s shoe transmits power,
speed, and athletic force, the women’s version displays a touch of
female elegance thanks to softer and finer lines around the claws on
the forefoot.
_______________________
adidas Barricade is available at adidas
Greenbelt 3, Trinoma, Rockwell, Ermita, Eastwood Mall, and Shangri-La
Mall, and Toby’s Alabang Town Center.
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