Avon Fashions Penthouse sizzled with the Summer Collection 2010 launch

Avon's sizzling summer collection for 2010 is a must-see. There are so many varied choices to choose from - dresses, undergarments, jewelry, wristwatches, sunglasses, bags, wallets, shoes, sandals, etc. I'm glad to see some samples of the collection and that they also have products for men. Models strut their way on the ramp as Avon presented the event in a show dubbed as "Avon Fashions Penthouse" on March 10, 2010 at Tower 2, St. Francis Shangri-la Place, Shaw Boulevard in Mandaluyong City. (All photos by Arvin Ello)

The annual Avon Fashions Summer Collection launch has earned recognition for its glamour and style, and this year is no deviation from tradition.  Set against the breathtaking evening Manila skyline atop one of the city’s tallest properties, Avon Fashions once again captivated the fashion industry when it unveiled its stunning summer collection of Intimate Apparel, Jewelry and Accessories.

 
The event, entitled “Avon Fashions Penthouse,” transformed the venue into a fashion   haven for the stylish pieces included in the summer collection.

Welcoming the VIP guests  were  the  captivating  city-skyline  view, overflowing  cocktails amid relaxing house music, and the presence of Avon Fashions Style  Ambassador  Ruffa Gutierrez and the new Avon Mix endorser, Bianca Gonzalez.

 
Each area of the glamorous penthouse was transformed into a fashion haven, dedicated to engage the guests and let them experience Avon Fashions. The Intimate  Apparel  Room  allowed  guests  to discover what Intimate Apparel matched   their   personality   and  to  bring  home  their  Avon  Fashions undergarment  alter ego as a treat. In the Accessories Room, guests enjoyed a shopping spree as they chose from Avon Fashions’ collection of summer must-haves like flipflops, shades, bags and wallets. In the Jewelry Room, the guests enjoyed the chance to “frost themselves” with Avon Fashions’ mesmerizing fashion jewelry pieces, as inspired by the movie “How to Lose a Guy in 10 Days.”  Afterwards, donning the pieces of their choice, guests struck a pose for a glam photo.

The event’s piece de resistance was the high-energy fashion show directed by renowned director Robbie Carmona. Some of the country’s top mannequins sashayed down the catwalk and brought to life the exciting pieces from the eight fashion stories – Kaleidoscope Summer, Tutti Frutti, One Love, Spring Fantasy, Ode to Leaves, Pool Party, Bouquet of Memories and Black Rose.

The launch also introduced the Men’s Club collection, the line up of Intimate Apparel, Jewelry and Accessories especially made for the needs of men.

Avon Philippines President and General Manager, Mike Gudgin, was a picture of pride when he officially opened the event and welcomed the guests.

 
“Avon Fashions, like all Avon brands, echoes the company’s commitment to respond to what women need and want. Avon Fashions products show we keep abreast of fashion trends as we ensure that these are within their reach and are attuned to the local fashion taste,” shared Mr. Gudgin.

Avon Fashions Style Ambassador, Ruffa Gutierrez sang her praises for the brand.  “I’m proud to speak for a brand that offers high quality products and allows Filipinas to be fashionable while being practical. And that’s important nowadays…to be a sensible fashionista,” said Gutierrez.

The evening also formally introduced celebrity host and model Bianca Gonzalez as the new face for Avon Mix Jewelry and Accessories.

 

"Being the face of such a big brand is indeed flattering. I am ecstatic to be representing the Avon Mix Jewelry and Accessories line. I am excited to share this news and give my fashionista fans the chance to try these new pieces,” said Gonzalez.

 
It was indeed an evening of breathtaking proportions --- from the awesome cityscape, the engaging activities, to the electrifying fashion show featuring the exciting Avon Fashions Summer Collection 2010.

  

No doubt about it, it will be one sizzling, stylish summer ahead on the fashion front. Thanks to Avon Fashions!

About Avon 
Avon is the world’s leading direct seller of beauty and related products, with $6.8 billion in annual revenues. Avon markets to women around the world through over 9 million independent sales Representatives. Avon product lines include such recognizable brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Avon Naturals, Avon Fashions and Avon Wellness. Avon also markets an extensive line of fashion jewelry and apparel. Aside from providing women with quality beauty products and meaningful earning opportunities, Avon is also the largest corporate supporter of the breast cancer cause. Recently, Avon has announced reaching the new milestone of US$500 million raised and awarded worldwide for access to care and finding a cure for breast cancer. More information about Avon and its products can be found on the company’s web site www.avoncompany.com.