Avon Fashions Sets the Summer Ablaze With the Summer Collection 2010

New Collection of Intimate Apparel, Jewelry and Accessories Unveiled

With temperatures rising and beach season around the corner, summer-loving fashionistas are on the look-out for stylish fashion pieces to match the excitement that goes with summer.

Understanding every woman’s aspiration to look fashionable and her inclination to be practical, Avon Fashions launches its Summer Collection of Intimate Apparel, Jewelry and Accessories that come in radiant hues and designs to brighten the season.

Avon Fashions Summer Collection takes inspiration from an array of rich, vibrant colors and lines as seen in the runways of the world’s fashion capitals.  Stark contrasts between playful and dark colors and classic and avant  garde  designs  banner the Intimate Apparel, Jewelry and Accessories collections,  affirming Avon Fashions’ strength in providing styles to suit every mood, lifestyle and occasion.

“The Avon Fashions Summer Collection for 2010 introduces an exciting lineup of Intimate Apparel that bursts with colors and varied styles, responding to every Filipina’s aspiration and needs. While the style, the inspiration vary  from season to season, woven into each Avon Fashions intimate apparel is  the  commitment  to  superior  fit,  high  quality,  fashionability and affordability.  It is this same commitment that makes Avon Fashions the No. 1 Intimate Apparel brand in the country,” said Patricia de Leon-Rodriguez, Category Manager for Avon Fashions Intimate Apparel.

 Crossing over to Jewelry and Accessories, Avon Fashions’ commitment to style and sensibility remains the piece de resistance in every item in the collection.

“The  Avon  Fashions Jewelry and Accessories lineup this summer boasts of a wide  color  spectrum,  still  with  the interesting mix of bags, shoes and wallets  for  accessories,  and  classic  and trendy pieces for our jewelry line. Definitely, underlining each collection is our promise to provide our customers with products that are fashionable, durable and at the same time, within their reach.  We do know that while Filipinas are now more fashion conscious, they are also very smart shoppers,” said Carla Enage-Cruz, Category Manager for Avon Fashions Jewelry and Accessories.

The  Avon  Fashions  Summer  Collection 2010 feature eight fashion stories: Kaleidoscope Summer, Tutti Frutti, One Love, Spring Fantasy, Ode to Leaves, Pool  Party,  Bouquet  of  Memories  and  Black  Rose. It looks like summer sizzles all the more on the fashion front and Avon Fashions has covered all the bases to make the stylista in each one of us radiate more brightly!

About Avon 

Avon is the world’s leading direct seller of beauty and related products, with $6.8 billion in annual revenues. Avon markets to women around the world through over 9 million independent sales Representatives. Avon product lines include such recognizable brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Avon Naturals, Avon Fashions and Avon Wellness. Avon also markets an extensive line of fashion jewelry and apparel. Aside from providing women with quality beauty products and meaningful earning opportunities, Avon is also the largest corporate supporter of the breast cancer cause. Recently, Avon has announced reaching the new milestone of US$500 million raised and awarded worldwide for access to care and finding a cure for breast cancer. More information about Avon and its products can be found on the company’s web site www.avoncompany.com.