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Friday, May 8, 2026
Saturday, April 25, 2026
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Wednesday, April 22, 2026
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Monday, April 20, 2026
๐๐ข๐จ๐ง๐ข๐ฌ๐ข๐จ ๐๐จ๐ฅ๐ข๐ฏ๐๐ง ๐๐ฎ๐ฅ๐จ๐ง๐ , g๐๐ ๐๐ฐ๐๐ซ๐๐ง ๐ง๐ ๐๐๐ ๐๐๐ง๐ ๐๐ฅ ๐ง๐ ๐๐๐ง๐ข๐ญ๐ข๐ค๐๐ง 2026
Saturday, April 18, 2026
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Friday, April 17, 2026
Happy Walk 2026 assembles 10,500 advocates, breaking record as largest gathering for Down Syndrome in Asia
Wednesday, April 15, 2026
SM reinforces public safety through nationwide Fire Prevention Month programs
Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls.
Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls which wasa 30% increase in participants versus the previous year.

With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members.
A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.
The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.